By Ikujiro Nonaka and Zhichang Zhu

“The Chinese kanji character 知 (know) is composed of an 矢 (arrow) which means to direct and command, and a 口 (mouth) which means to express and communicate. Hence, ‘know’ does not simply mean, as usually translated into English, to discover or comprehend a pre-given reality; it denotes coming to realise, make present, actualise a world. Knowledge is the process of experiencing and changing life conditions. The ‘product’ of this process is less about the nature of things –‘what is it?’ than about appropriate action –‘what is to be done?’”

And

“Pragmatic strategy is the purposeful accomplishment of idealistic, informed, disciplined experimentations.”

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